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Social Media in the Utilities Sector

Social media continues to grow rapidly every year within the utility sector, companies need to identify the best approach and interaction techniques with the consumer in order to protect their brand and reputation. Engaging with the public via social media is no longer a choice, in fact by 2020 about 95 percent of a utility’s bill paying customers will have either grown up during the age of digital technology or will be “digital converts” and fully digital savvy. This form of communication is now expected by the consumer, and the landscape of social media continues to change as the conference approaches in 2015.

This conference will focus on injecting personality into communications, formulating imaginative strategies to appeal to consumers and examine how to be a positive influence within the industry.

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